Tuesday, June 22, 2010

can you answer this question?


Why do you photograph?
by Kelly McMahon Willette

Is it to fill the need for a creative outlet? Is it a hobby? Is it a career? Is it for philanthropic purposes? Is it for profit? Is it just to get out of the house and away from the kiddos for a bit? This is the first question you need to ask yourself as a photographer….WHY do you photograph? What is the draw for you?

When I first started, it was to get out of the house….to have a hobby. That hobby took off (thank goodness), and my business grew like gangbusters, but I wasn’t really making any money at it. I LOVED it…I LOVED (and I still love) all of my clients, but I was barely breaking even at the end of the day.

After two years of playing around with my business….i got serious. I got serious about pricing, serious about charging rather than giving away my talent and serious about making a profit. I find that the money issue really is an issue for most photographers who are just starting out – especially for those whose photography business is born from a hobby.

Many people are afraid to admit that they like money. Artists seem particularly apt to dismiss any interest in money. Almost like there is shame in confessing that you create art for money. Well, I’m here to publicly admit, I work for money. I’m not embarrassed by this in the least. My business is not a charity. Though I do charity work and make charitable donations, I work for money. I don’t work and spend time away from my own children because I enjoy it (I do enjoy what I do…I enjoy it immensely), but if given the choice to work for free or sit around and read magazines for free, I would choose to sit around and read magazines. I don’t know many people (aside from clergy members and missionaries) who want to work for free (if they’re being completely honest with themselves).

Soooo…….I’ll ask you the question again, why do you photograph? Do you want to make money with your photography business? Is this why you started your business? Are you making money? What can you do to change your business if you’re not making money?

By getting my business organized, I was able to start turning profits. Though I still created works of art, unique for each family, I focused on analyzing sessions from a numbers standpoint. I paid attention to the amount of time I spent with a family while photographing. I paid attention to how I posed or loosely guided the children to the correct lighting situations for the portraits, and I paid attention to how many unique poses I did at a session.

After analyzing factors such as these, I was able to determine how much I made per session. I had mental checklists to help me maximize my profits. I stopped letting clients dictate when I would photograph for them….i learned to set boundaries for when I could photograph. After my business awakening, my sessions would only be offered on the mornings my son was in school. Then I didn’t have to worry about paying for childcare or worry about missing key events in my son’s life like soccer games and birthday parties. I found that clients respected these boundaries. T hey would pull their child out of school for the session once they understood why I didn’t photograph on the weekends.

I encourage you to really analyze your current photography workload. Do you feel that you are making as much profit as you can? Are you managing your time effectively? Do you see any areas in your business that could use some fine tuning to better benefit you? And the big eye opener for you…..what is your hourly rate? Do you know the answer to this? Do you know how much you make for every hour you work? This is not unlike attorneys tracking their billable hours. Start tracking this data. I promise that after you start paying attention to the figures, you will start earning more. Be aware of your time…value your time….and value your family’s time.

Bio: Kelly Mcmahon Willette is a photographer based in Ghent, Norfolk ,Virginia, and she helps other moms with cameras and photographers with her business products and workshops geared towards them. Her products include a series of seven posing guides, her business workshops, and her newest product, the photographer’s marketing calendar. Her blogsite contains weekly free downloads and photo tips. She makes a mean beef stew, can still remember/sing all the words to the Beastie Boys’ “Paul Revere” and has learned to do most things with one hand since having her second baby this year. You can find her work and products at www.willettedesigns.com


Here's the latest tool that Kelly had developed for photographers~ we think she is a marketing genius! The Marketing Calendar is a great way to kick start your business!


The photographer’s marketing calendar:

the photographer's marketing calendar provides photographers with over 100 unique holidays to market around.

Are you in need of more photography business? Or, maybe you have steady business, but you’d love to book a ton of sessions in a hurry? Are you trying to reach out to new clients to grow your business?

This marketing calendar tool will help you uniquely market your business year round. The calendar provides 12 months of unique holidays that lend themselves to GREAT excuses to book a portrait session with YOU!

The beauty of all of these marketing ideas is that this calendar will enable you to market year round (especially during your usually slow months). Slow months will become a thing of the past for your business once you learn how to use the calendar to your business’ advantage.

this product is an immediate downloadable product presented in a pdf format.

it includes:

over 100 holidays to market around (including some lesser known holidays)
a step by step marketing calendar plan
a marketing timeline
unique ways to market each holiday.


***

Are you ready to win one? Kelly is giving two very lucky readers a Marketing Calendar!

Value of $135 each.

Kelly would also like to offer all the Savvy readers 10% off orders over $40.

Use coupon code: JULY10


Here's how to win...

check out Kelly's site and let us know your favorite "Willette" product!

Come back here to leave your comment to enter.


Also tweet about the contest and gossip all about us on facebook

and your favorite photography forums. we just love gossip...then head back here to leave a comment telling us each thing you have done...limit four entries per person.

You must leave a comment to be entered

and please make sure your first and last name are on your comment.


This contest ends tonight at 8pm eastern {June 22, 2010}...hurry!


Get your marketing plan for the rest of 2010 and for 2011 in place now,
and be prepared to watch the clients roll in!

Photobucket

306 comments:

  1. It has to be the mommy and me complete set, just what my business needs right now :)

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  2. I'd have to say the favorite would be the Marketing Calendar. You've sparked my interest.

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  3. I tweeted about it! Twitter name: @ashmadsen

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  4. I actually like ALL of the posing guides :)
    April Doucette

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  5. I love so many things on her site.. but i think the thing that would be most helpful to me right now would be the Marketing Calendar.

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  6. The mommy and me posing guide looks fabulous!

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  7. I would have to say that either the Senior Posing Guide or the Photographer's Marketing Calendar grabbed my attention. They look like some great products.

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  8. I think my favourite is the Bag O Tricks...I'm always looking for creative ways to encourage fun smiles :)
    Mysti Laevens

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  9. My favorite think would be the Marketing Calendar! Sounds very interesting. :)

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  10. I justed tweeted about it too :) @hasgr8boyz
    Mysti Laevens :)

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  11. I would love the keep it real workbook. I am just starting out and can use all the advice and tips I can get!

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  12. Love the newborn posing guide. :-)

    I Facebooked http://www.facebook.com/#!/vlaramee

    Val Laramee :-)

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  13. I would have to say my favorite pick would also be the Marketing calendar. I like the idea of using other holidays to market towards and that there is a timeline to use. Thanks for the great giveaway. ~tracey sanders

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  14. Her posing guides are incredible!

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  15. I love the baby and children posing guides, great help for ideas of different poses..

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  16. Oh, I have to pick just one! Ok the children's posing guide!!

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  17. Children's Photography Workshop would be my favorite product!

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  18. Oh that's hard they are all so good! I think it would have to be the Bag O Tricks! Who couldn't use that!?!
    Aimee Nelson

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  19. I really like the posing family guide which I have to buy and also photographers bag o tricks.

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  20. I would pick the Keepin' It real Workshop. It seems like a very helpful overview.

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  21. I think the Marketing Calendar would be a great asset!

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  22. The marketing calendar sounds fabulous, but so do her guides for posing children and seniors!

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  23. I tweeted the giveaway
    @petersonstlouis

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  24. I LOVE the bag o'tricks. Yesterday I had a shoot with a 2 year old who was cutting his molars and didn't want ANYTHING to do with me....it was a "session" saver!!

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  25. I want the marketing calendar and some of the posing guides ;)

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  26. The posing book for children - I have my standards but need some creative inspiration!

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  27. hmmm if I have to pick just one, Posing Families!

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  28. I would LOVE to go to a workshop...or the finding the joy class!

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  29. I am interested in the baby posing guide, but i also LOVE the idea of the marketing calendar! I've shared this contest with all of my photographer friends and posted on my FB photo page. -Amy Redford

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  30. Jordane Hirschi
    I think I would have to say Keepin It Real!!!

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  31. Wow, what a great giveaway!! :) Kelly has a lot of great products to offer, the one that caught my eye was the newborn posing guide! :)

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  32. I shared about it on Facebook as well! :)
    http://www.facebook.com/#!/jmillsbush

    Thanks a bunch for a great giveaway!! :)

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  33. All the posing guides look great, but I'm especially interested in the family posing guide.

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  34. I plan on purchasing the Posing Newborns
    guide..since I seem to be focused on that
    a ton right now~
    www.room118photography.blogspot.com

    Awesome readin on this blog btw! thank you~

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  35. i love the child posing guide - i have used that so much this past year!

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  36. OH and I have been LOVING the
    Finding The Joy Workshop...if you
    were thinking of doing that, and
    didnt, make sure you do next time
    around...soooo worth your time~

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  37. I love Kelly's "finding the joy" class that she is currently teaching. It has opened my eyes to new possibilities in children's photography!

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  38. I like the Mommy and Me posing guide

    tee at thatsitmommy dot com

    Tee Burgess (sorry, I forgot my name)

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  39. The marketing calendar is my fave! I'm a part-timer right now and would love a way to bring in a bundle of money in an easier way/all in one day!

    thanks so much!

    Molly Lasater

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  40. everything looks great, but I'm very curious about the marketing guide

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  41. I love love love her posing guides, and that marketing calendar would be awesome, too!

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  42. The workshops look awesome... but the Marketing Guide looks like it holds the most potential for where I'm at right now!

    Thanks, Katie Redmond

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  43. My favorite would be her workshops and this marketing guide!

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  44. Posing guides look great, and the "keepin it real" sooooo useful!!!!!
    I wish I could afford all of them!!!!!

    Daniela Pacheco

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  45. I shared it on Facebook! Great stuff!

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  46. i just can't decide between the keeping it real workbook and the bag-o-tricks!

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  47. Photographer's Bag of Tricks. I've been eyeing this one for awhile!

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  48. I love all her guides, but my must have would be the senior posing guide and the family posing guide! Thank you!

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  49. ashlee strickler

    Definitely the Marketing Calendar.. starting out in my business..this would be the perfect tool to gain clients!!

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  50. i could really use the posing guides, i am saving for them!

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  51. absolutely NEED the bag of tricks!

    Stephanie Tanner

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  52. If I had to pick just one then it would be the posing guide...hate picking just one ;-)

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  53. Susan Yates (smarie1979@yahoo.com)June 22, 2010 at 9:50 AM

    I have to say the Children's Photography Workshop would be my FAVORITE. I am a big fan of Kelly Willette and would love to learn from her!

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  54. I love the Senior Posing guides as well as the other posing guides :-)

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  55. I publicized today's great giveaway on my business' FB page

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  56. Susan Yates (smarie1979@yahoo.com)June 22, 2010 at 9:51 AM

    Shared this great giveaway on FB!

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  57. I posted about this great giveaway on my personal FB page

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  58. So interested in the family posing guide! Sometimes its just hard to engage dads!

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  59. I talked up the great giveaway on 2peasinabucket.com

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  60. I would love this marketing set, Mommy & Me Complete set, or Family posing.

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  61. I tweeted about this giveaway here: https://twitter.com/sarah_shah/status/16773228270

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  62. Other than the Photographers Calendar, I'd have to say the baby posing guide. I just photographed a 3 month old, and it was hard trying to think of things to do with that age!

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  63. Susan Yates (smarie1979@yahoo.com)June 22, 2010 at 9:57 AM

    I am currently in the "Finding the Joy" Workshop and it is byfar the BEST workshop I have taken. Kelly offers so much information in photographing children and is always there to answer questions. She also gives video tutorials which have been extremely helpful to me since I am more of a "visual" learner! When I signed up, I didn'nt expect it to be as informative as it is. It's definately worth it!

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  64. Oooh the calendar looks awesome. I so need a marketing revamp!

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  65. I think the bag o' tricks is such a cute idea! I am really like ALL of the posing guides. As a photographer who is just starting out, those would be super helpful!

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  66. All of those posing guides look fantastic, but I would have to say the sessions I struggle with the most are families, especially large families!

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  67. I posted on my FB business page Sadonna Lynn Photography

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  68. Posted on my personal facebook page. www.facebook.com/sadonnalingnau

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  69. Posted on my blog www.sadonnalynnphoto.wordpress.com

    I like the Posing guide for Families and for Siblings. Those are always the hardest for me to get creative.

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  70. Starting out a fledgling business, the marketing calendar would benefit me the most out of all of the products! :)

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  71. I'm at the point where I want to turn my hobby for photography into a career that I know I will love. I would love to learn from Kelly and I think my favorite would be the siblings posing guide!

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  72. Love all the posing guides... would have to pick the family one right now if I had to pick a favorite!

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  73. How are you supposed to pick one?? I would also love to have the posing guides especially the senior one. Thanks so must posted on facebook! Thanks

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  74. I love the newborn posing guide and the keep'n it real workshop workbook. I would love to have any of Willette's posing guides!

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  75. My favorite of Kelly's is the "Keepin' it real" workbook.

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  76. The marketing calendar is a close second to the mommy and me complete set. Both are fantastic helpers for those of us who could a wee bit o help!

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  77. The posing guides! It would be wonderful to have some extra tips :)

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  78. I loved this post for 2 reasons: 1- I am new to the photography business. I have turned my hobby into a business and I felt that this post was talking right at me. 2- I had never heard of willette designs and absolutely love all of it, the calendar would be a great help in giving direction to how to get new clients.

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  79. Shared on FB!

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  80. I would love the marketing calendar!

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  81. the marketing calendar is by far my favorite and something i have been trying to find for a year!! i want it :)

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  82. I posted this link on my photo buddy's facebook page! :)

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  83. the posing siblings guide is my fav tool. Its always a tricky thing for me.

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  84. I left a comment on my photography fb page! :)

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  85. I'd love to have the marketing calendar! I don't know what my favorite product would be... the posing guides would be great and so would the workshop workbook! One of everything I guess :)

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  86. I would love the keepin it real workshop! But who wouldn't, really?!!

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  87. My favorite product is the family posing guide! But, all the posing guides, really. They've been so helpful!

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  88. Thanks so much for the great article. I really love the marketing calendar.

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  89. I have the mommy and me posing guide, which is fabulous. The other items I'd love would be the Bag O' Tricks or the Keeping it Real Workshop Workbook.

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  90. I am so excited about all the products. Posted comment on Clickinmom's.

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  91. I am currently doing her finding the joy, and I just love her style, I think that just about everything she offers is awesome, but I would particularly love this marketing calendar, as I am just in the beginning of kicking off my business. What a great tool. Thanks for the opportunity.

    -Patti Norman

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  92. I love all the posing guides, and think I would especially love to have the families one in my hand. =) Angela Salazar

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  93. The posing guides look great!! And the marketing calendar just might jumpstart my hobby into a business... something I've been trying to do for the past 6 months. Bring on the organization of my business!!
    Jessica Lewis

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  94. I would have to say that either the Keepin' it Real or the Photographer's Marketing Calendar grabbed my attention.

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  95. I am very intrigued with this new Marketing Calendar! Very cool concept.

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  96. I love all of the posing guides but my favorite product is definitely the keepin' it real workshop. I love to learn new strategies and techniques!

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  97. The Photographer's Bag O' Tricks looks fun!

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  98. I have got to say the Sibling posing guide would have to be a favorite. I am also in the Finding the Joy workshop. I love it. It is giving me so many great ideas!

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  99. I would love it all but the keeping it real workbook would be great since I'm JSO

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  100. Added information about this giveaway to my facebook page. . .

    http://www.facebook.com/profile.php?id=100000173171900

    Thanks again for a great giveaway!

    -Patti Norman

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  101. Tweeted about contest at http://twitter.com/RKnightPhoto

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  102. I love EVERYTHING but if I had to pick it would prob had to be the Calendar and the posing guides.

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  103. A complete genius! The Marketing calendar and family posing guide would be my top picks! Oh how both of those would help me out so much right now!

    I have also added her on Facebook..

    And of course put this on my status on Facebook to tell others about this!!

    Thanks so much for the opportunity to enter!

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  104. I love the posing guides but this marketing guide looks awesome, too!

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  105. I am loving the "Finding the Joy E-Journey". Since my daughter is my number one subject, she's become immune to my "say cheese!"

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  106. I would love love love the marketing calendar!!!

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  107. and I twittered it...www.twitter.com/jenbonstein

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  108. I posted the contest on my FB page www.facebook.com/jenbonstein

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  109. Tweeted about the giveaway. http://twitter.com/momandcamera

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  110. I added this contest to my blog:

    http://jenjenphotography.blogspot.com

    Thanks!

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  111. All of her products look GREAT! I would especially love the marketing calendar... but I may also just have to buy the "Bag of tricks" too!

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  112. I think the marketing calendar would be so helpful!

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  113. I would love to get the Keepin' it Real workbook. Looks like a lot of great info for someone like me just starting out.

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  114. I would have to say the Keepin' it real!

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  115. I facebooked. Jill Heupel

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  116. Posing guides! Jill Heupel

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  117. I think the Marketing Calendar would have to be my new favorite (I'm pretty sure), as I already have the workshop workbook.

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  118. First off I have loved Kellys work for some time, she is a genius!! I have been wanting the bag o tricks and the family posing, but i would take one of each, please! :))
    LOVE this calendar now too!!

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  119. Shared with my fellow photogs on Facebook!

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  120. I really like the Bag O'Tricks. I am always looking for new ways to get those cute little expressions.

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  121. I would have to say the posing family guide would be the most helpful for me. Getting that many people to merge into a great photo is tough work!

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  122. She has some amazing workshops and that calendar is fantastic!

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  123. Loving the posing guides!! So nice to have ideas ready and at hand. Thanks!

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  124. I love my posing guides! The calendar sounds fabulous!

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  125. LOVE the baby posing guide. 3-11 months can be tricky so this is great!

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  126. I am thinking the Marketing Calendar is wonderful... There are many other great things as well.

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  127. My favorite Willette product is the Mommy and Me complete set. That sounds like it could be really helpful!

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  128. I love the newborn posing guide! :)

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  129. Oh goodness - love them all.....my favorite might be the marketing calendar since I would love for my business to take off! But also eyeing up the bag of tricks and keeping it real workshop.

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  130. I shared on my fb!
    http://www.facebook.com/?ref=home#!/angelogdenkidwell

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  131. The Marketing Calendar looks amazing! Would love to win. I also like the bag o tricks. The more sweet smiles, the better!

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  132. I purchased the mommy and me complete set and I love it. I want this as well, but I would love to win it!!!

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  133. It's too hard to pick just one...I love all things Willette! I am willing however to make the Marketing Calendar my new favorite. Warning: I can be bribed with giveaways. :o)

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  134. I tweeted too:)
    http://twitter.com/akidwellphoto

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  135. oh wow! do i have to choose just ONE product.. they all looks awesome... but i guess i would say the marketing calender for sure!!

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  136. REALLY curious about the Marketing calendar as all things Willette are awesome... In Kelly's words, "Love me some Willette!"

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  137. http://twitter.com/cynthiaorellana tweeted!

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  138. TWEET TWEET: https://twitter.com/ecphotography09

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  139. The posing guides are amazing...for a newbie like me!! And of course the calendar would be a huge asset to my business! Thanks for such a great give-away!!

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  140. I think the "Bag 'o Tricks" looks pretty rad!

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  141. I'm just getting started so I would really like her workbook. Been eyeing it for a while!

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  142. I like the Mommy and Me complete set!!! Definitely fits my business offering!!!

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  143. Just tweeted this giveaway!!! ;-)

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  144. Excited about the calendar!! Great ideas!

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  145. Oh boy . . I love it all!!
    But since I am just starting out I would LOVE to get my hands on the "Keepin' it real workshop workbook"!
    ♥♥♥♥♥
    [FINGERS CROSSED!]

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  146. I like her Mommy and Me marketing sets

    Amy Benson

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  147. Hmmm, it's hard to choose, but I'd say her posing guides are my favorite - particularly those for more than one person (siblings, families).

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  148. Posted on Facebook (where I'm connected with lots of photographers :D ) http://www.facebook.com/#!/Barbara.Lattin

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  149. A little birdie told lots of people: http://twitter.com/meant2beamom/status/16788259480

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  150. Fourth entry: I shared on a wonderful Yahoo group called MomPhotographers.

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  151. Her posing guides are my favorite...they are beautifully put together.

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  152. I love keeping up with the Finding the Joy course. My friend is taking it and I love to hear all about the assignments.

    Erin Martinez

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  153. The bag of tricks looks pretty cool!!

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  154. I have a photo marathon event that has filled up with families so the family posing guide would be great!

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  155. Kim Russell loves the newborn posing guide!

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  156. I actually really love the marketing calendar :)

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  157. I love the posing guides! I have a few of them and use them all the time!!!

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  158. tweeted!
    http://twitter.com/SuziScott

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  159. That Mommy and Me Marketing set looks really good!

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  160. shared on facebook!
    www.facebook.com/photoartbysuzi

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  161. Kim Russell just FB'd about the contest!

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  162. Kim Russell just tweeted as snaqpaq

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  163. I love the mommy and me complete set!

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  164. I would say the bag o tricks would be great to have since I know how difficult it can be to photograph kids as I have a one year old who is my main subject :)

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  165. Pamela Senkow Milogradov Go to SavvyPhotographer.blogspot.com to enter in the giveaway for helpful tools for those into photography!

    My post on Facebook!

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  166. I think I'd have to pick the family posing as my favorite. It would definitely get the most use around here!!! Thanks for doing this giveaway! I needed some inspiration!

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  167. I really like the "bag of tricks", what an ingenious way to keep kids entertained! And of course the marketing calendar!!

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  168. Posted it on my blog, pamelamilogradov.blogspot.com

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  169. My favorite "Willette" product is the Bag O Tricks!!! SOOO handy!

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  170. Aimee Weiler Nelson I love The Savvy Photographer and WIllette Designs! Another great giveaway! http://www.facebook.com/?ref=logo

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  171. I love willette's posers for all ages. I want one of each, so i can have on hand for any child/session.

    Dara Neyland

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  172. Wow it's too hard to pick just one! Gave a little twit about it http://twitter.com/bmorephoto

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  173. I Tweeted! @dmayphoto

    dara neyland

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  174. I've enjoyed her Keeping it Real workbook as well as the Finding the Joy workshop.

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  175. My favorite product is hands down her posing guides! ALL OF THEM! =)

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