it's a giveaway!!

About Addy Lane:

After allowing my heart to take me

on a journey to discover what I was truly inspired to shoot, I slowly discovered that editing and creating actions are a large part of what made me giddy about picking up my camera.

I had a collection of actions in my arsenal, but each of those required a lot of

adjustments after they were run to achieve the look I desired.

So I began from scratch and created my own actions which offered me the ease of being able to run them and be satisfied with the result with little or no adjustments at all, or to be able to make common adjustments

right within the actions layers.

Over time, I began to receive more and more inquiries from other photographers from my blog readers and forums I belonged

to regarding my processing.

It was then that Addy Lane was born.

My actions are all inspired by things

that move me artistically.

My first set, the Vintage Tea Tones, are all actions I use in my everyday

processing from newborns and children

to urban and grungy to macro flowers and obscure things that I shoot just for me.

I have always been drawn to a number of different editing styles

and for a long time had trouble nailing down one I could call my own,

but after fighting it for about 3 years I finally decided to just go with it!

This allowed me to focus on creating a series of actions that are so versatile

that they can be used to a variety of shooting and editing styles.

They were truly created with the artist

in mind and designed to be run

as is on both sooc and processed images

allowing you to create freely.

They can be used for just a subtle clean lift in color, or taken to the extreme.

Some of the actions are also set up to be customized to run according to the users style, and include complete instructions and tutorial.

The Addy Lane journal features a Postcard

from Friends series where other photographers who are using my actions are featured

with a brief interview about their work and

what inspires them as artists.

This is a great way to explore the versatility of the actions.

The response to the Vintage Tea tones has been phenomenal,

and I am so thrilled to have the opportunity to share them with Savvy fans!

Enter to win the giveaway and then check out the free download from Addy Lane~

"Eye got the blues" is a simple action great for eyes and any other whites in your images that scream blue. Addy Lane is offering them for free to all Savvy viewers You can find them here http://addylane.com/blog/free-action.

How to win the giveaway~

do one of the following or you can do all...

then leave a comment for each thing you do...

{1}follow us on twitter and tweet this "It's a giveaway on the Savvy blog from Addy Lane" and also follow Addy Lane on twitter.

{2}Like The Savvy Photographer and Addy Lane on facebook ~ then tell all of your photographer friends about the giveaway.

{3} subscribe to our emails for your daily dose of Savvy.

The contest ends tomorrow, Sunday~ May 23rd, 2010 at 8am eastern time. The winner will be announced by 9am eastern.

Good luck!