Friday, June 3, 2011

Senior Portrait Marketing by Jessica Feely

Senior Portrait Marketing
By Jessica Feely

With the senior market getting bigger every year, it is never too late to start your senior program. If you are looking for help to build your program, the Senior Portraits 101 Guide can help you do it. This guide was designed to help you start a successful senior portrait program and senior rep program. Whether you are a new photographer looking for guidance and a solid strategy, or you have been around for a while and would like to jump into the senior pool. 

The Senior Portrait 101 Guide addresses some of the most common questions when starting a senior business:

-Where do I find seniors at?
-How do I market to seniors?
-How do I start a senior rep program?
-How do I price my senior portraits to be successful and make money?
-How can I start a successful senior portrait business?

The Senior Portrait 101 Guide includes everything that you need to get going in the senior portrait industry. The marketing pieces, contracts and forms are all customizable and can be easily changed to match your studio and branding. Once you have read through the manual and watched the detailed video, you will feel confident and ready to start your senior business.
There are also some amazing vendors that are offering exclusive discounts to their products! ($50 gift certificate to Design By Jenn, print discounts, template discounts and more!)

Here are the specs:
What is included in the Senior Portraits 101 Guide:

A Comprehensive Digital Guide that dishes out every last strategy and detail:
• Senior Portraits & Marketing
• Pricing Guide
• My Current Pricing & Other Examples
• Promotion Ideas
• A Typical Client Meeting
• Clothing Guide
• Styling Your Senior
• Posing + Tips
• FAQ for Clients
• Senior Portrait Timeline
• After The Session
• Quick Session Tips
• Starting A Senior Rep Program
• Senior Rep Benefits + Information
• Senior Rep Meeting
• Marketing Tips for your Rep
• Resources, Sponsors, and Discounts

A Digital Folder Containing Customizable Forms & Contracts:
• Senior Portrait Contract
• What to Wear
• Senior Rep Program Welcome Packet + Follow up Forms
• Senior Portrait Timeline
• FAQ for Clients
• Invoice Template
• Senior Rep Referral Tracking Chart
• Client Gallery Email Template

65 Minute HD Video Covering My Workflow + Editing:
• Uploading & Sorting
• Preparing Images for Client Gallery
• Basic Edits in ACR
• Client Gallery + Email
• Editing in Photoshop
• Saving for Print & Web
• Blogging
*All done in real time so you can see exactly what my process is.

Getting You Started Marketing Templates
• 5×5 Marketing Trifold
• 5×5 Thank you Card with Print Release On Back
• Model Release Contract
• Single CD Case
• Senior Rep Card
• 10×20 Storyboard
Now you can be prepared, be inspired, and be creative with everything you need in this Senior Portraits 101 Guide.

• Templates are fully layered Photoshop PSD files for unlimited customization and ready to print at WHCC.
• The Contracts & Forms are MS Word Format so that you can more easily change text and layouts.
• Templates are compatible with Photoshop CS3 and newer.

This is ready to ship out TODAY as a DVD.

You can visit the site 
here for purchasing details.

Thank you Jessica! 

We all love a free download! Jessica is giving Savvy readers a little something for free...a 20x20 storyboard!

Here is the link to download:

***Jessica has also set up a special deal for Savvy readers!  $25 off until next Friday, automatically taken off at checkout.


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